Content syndication has been an integral part of Search Engine Optimization since the beginning. In fact, it is one of the most widely used optimization strategies. There are many benefits of content syndication, such as increasing your visibility in search results, driving quality traffic and boosting your brand's online presence. However, it can also affect your SEO strategy in the following ways:
- SEO Considered "Real Estate Marketing": When content syndicating content is done well, it can help you gain organic search engine ranking. In other words, content that is already on the internet will appear in search results, instead of backlinks that are unrelated. Content that is found on the web ahead of time will be much more relevant to your target audience. In addition, when you provide original content, search engine ranking will be easier to obtain and more importantly, visitors will visit your website more often.
- Twitter Traffic and Google Page Rank: Social media has become an essential part of our online communication. Websites like Quora, Twitter and others are rapidly gaining popularity. These sites allow users to share information or experiences with fellow users. As a result, content syndication on these sites can lead to increased twitter traffic and Google Page Rank.
- YouTube Popularity and SEO: Many people visit YouTube, which is one of the largest video sharing websites on the internet. In addition to providing entertainment, YouTube also offers useful tools for content syndication. For example, some marketers use YouTube to share their info graphics, slide shows, videos, and tutorials. As a result, their content is syndicated on the video-sharing site. If you create useful and quality content, you can expect to gain many viewers and subscribers to your content, ultimately leading to increased SEO.
- Google Page Rank: Content syndicating on Google is very effective because it helps increase the search engine ranking factor. For every 1000 views of your content on Google, you can expect to gain a Google page rank of at least one. As an example, if you have posted an ideograph on Quora, you will gain a higher Google ranking factor because people are likely to find this content valuable.
- Tie Breaker Purpose: Syndicating your content on social sites can help increase your organic search traffic and expose your website to more potential clients. However, not all syndicated content is equal. Some may contain duplicate content or inaccurate or outdated information, potentially hurting your site's ranking.
- Social Bookmarking Service: It is important that you syndicate your content because these two giants, Twitter and Facebook, provide a great opportunity for users to share your content with their followers and peers. Social bookmarking service provides another great opportunity for your content. Social bookmarks let readers share your content with others. This in turn, creates backlinks and increases your visibility on the social media networks.
